BUT...well...we've finally decided that fusing everything together wasn't working out too well. Our first business attempt was with CPR classes. Then we've added network marketing. Then we've added online personal training, offline personal training, weight-loss competitions, ZUMBA fitness classes, small group personal training, and have attempted doing other fitness classes.
All of this was just too much! I didn't even know who we were anymore, and that lack of identity slowed down our business. So, we've decided to keep all of our side businesses separate from one another. We didn't care to build a brand for ourselves anymore: instead, we've decided to use other people's brands for our benefit!
One thing I've learned from years of doing our own business is the importance of just sticking with the basics.
Weight-loss is such a big buzz these days, and there are just so many theories as to how to lose weight. There are diet plans, supplements, books, classes, videos, etc. for weight-loss. It's hard to know what information is accurate and what information is fluff. But from experience, I've found that the best way to lose weight is getting back to the basics: eating more fruits and veggies, drinking more water and less sugary drinks, cut back on mindless snacking, and exercising hard.
Also, lots of patience. You didn't gain that weight overnight and you won't lose it overnight either!
When it comes to raising kids the best way, once again we have a TON of opinions and studies as to how to go about it. But from experience, the best way to raise your kids is to be a PARENT, not a BUDDY to your child: teach them to respect authority, give them limits, teach them life skills, and give consequences for bad behavior.
When trying to grow our business, we tended to complicate things. We've kept adding this, changing that, tweeking this, polishing that, and we were getting no where.
Sounds like life, doesn't it? In our attempts to get ahead, we get caught up in all the LATEST TRENDS thinking that one of those trends would be the answers to our success. But those latest trends are just that: trends. And with any trend, it would either work or don't work. It would either last or won't last. It would either benefit you or hurt you.
But you could never go wrong with sticking with the basics!
I'm also a part-time physical education teacher for a private Christian school. Of course I have to be THAT teacher who has the awesome class, who does things differently, who will be known as the best teacher in school. BUT...I've found myself not being happy with how I was running classes. These were kids, not adults, and these kids wouldn't be as open to the latest fitness trends as adults would be.
So, guess what? I just went back to the basics and arranged my class in a way that would get the kids in shape but would also be fun for them. With kids, the learning MUST be fun and engaging in order to have a successful class. When we stray away from the basics and start throwing in all these others things that are suppose to help the kids be successful...well...we just won't have a successful class.
Remember the time when kids used to learn through play? Whatever happened to that? Too much of the latest studies got in the way, and now kids hate learning.
You know, everything in life would be easier if we would just stick with the basics.
- We don't need a million dollars to survive. We just need enough to provide our basic needs: food, water, clothes, and shelter. Anything more is a bonus -- or added stress.
- We don't need a huge house. We just need enough house to satisfy what we need.
- We don't need the flashiest car with all the bells and whistles. We just need something to get us from point A to point B.
- We don't need to go to an expensive college. A bachelor's degree from Harvard is just as good as a bachelor's from a state school (and if you don't agree, you'd soon find out once you get out into the real world!).
When opening your own business, you don't need to offer everything to your clients. Just offer them what they need. Let the other businesses offer them other things.
- So, we offer ZUMBA fitness to our ZUMBA clients. That is what we will focus on.
- We offer CPR and first aid to our CPR/first aid clients. Nothing more.
- We offer personal training to our personal training clients. Nothing more.
- We offer nutritional products to our clients who want supplements. Nothing more.
Instead of mixing everything together, we're just going to offer our services separately. This means wearing different hats during different times, but that's okay. We understand that the people we serve DON'T WANT EVERYTHING WE OFFER!
- People who attend our ZUMBA classes just want to take the classes. They don't necessarily want to lose weight or tone up.
- People who enjoy our nutritional products don't necessarily want to participate in our fitness classes.
- People who take our CPR classes don't necessarily want anything to do with healthy living.
I'd much rather have several, separate yet successful businesses going than to have all these businesses fused together. If one business fail, then I have several more going for me. If I mix everything together into one business and that business fails, then I'd have nothing.